I partnered with Ontecs to create a cohesive branding strategy, design a user-friendly website, and produce a concise video ad showcasing the organization’s mission to guide individuals through community services, insurance education, and investment planning.
The blue figures stand for people working or growing together, emphasizing unity, support, and the community services.
The silhouettes and leaves together form a tree shape, signifying growth and development.
The tree growing from an open book underscores the importance of learning and knowledge as the root of growth.
The blue figures stand for people working or growing together, emphasizing unity, support, and the community services aspect.
Green communicates growth, harmony, and renewal, further reinforcing the idea of development and progress.
.avif)
%20(%2B).avif)
%20(%2B).avif)
Crafted a visually appealing layout tailored to the ONTECS brand, ensuring the website’s look and feel resonates with its core audience. Emphasized clarity and ease-of-use to elevate the viewer experience.
Incorporated keyword research, meta tags, and optimized site structure to boost organic search rankings and visibility, helping potential clients or viewers find ONTECS more easily.
Configured and linked a professional domain email to increase trust and brand legitimacy.
Developed engaging, clear, and concise website copy, aligning with ONTECS’s tone and values. Focused on clarity, brand voice, and SEO-friendly language.
Ensured the website is fully responsive across different devices (desktop, tablet, mobile), improving accessibility and overall user satisfaction.
Implemented a blog feature connected to a Content Management System (CMS), empowering ONTECS staff to publish articles and updates without needing technical expertise. This also further enhances SEO through regular content updates.
Optimized images, compressed files, and fine-tuned code to minimize load times, enhancing user experience and SEO rankings.
Built a form block that seamlessly collects inquiries or feedback and sends them directly to the ONTECS email, streamlining communication and potential client outreach.
Devised the core theme and narrative for the ad, ensuring it aligned with ONTECS’s brand and objectives. Crafted the script to captivate viewers and convey key messages.
Utilized a computer-generated voice to narrate the script. Added sound effects and background music to elevate the overall production quality.
Identified and sourced high-quality, relevant stock footage to minimize costs while still creating a professional and cohesive final video.
A dynamic logo reveal (sting) was created, adding a professional finishing touch that reinforces brand identity.
Assembled the selected footage, synced audio to match visuals for a clear engaging narrative flow.
Ensured the video’s imagery, style, and script stayed true to ONTECS’s branding and messaging guidelines, reinforcing recognition and trust.
