Faryab Restaurant

Challenges

Brand Recognition: Needed a distinctive brand identity that reflects the essence of Faryab province.

‍Google Reviews: Required a boost in review frequency to improve Google ranking and attract more customers.

Our Solution

Logo Design: Featured Afghan flag colors, green hills of Faryab, and traditional rug patterns.

‍Table Stand with QR Code: Encouraged Google reviews with a QR link and weekly
Uzbeki Palaw giveaway.

‍Trifold Menu Design: Menu with illustrations of Afghan dishes.

Results

4x Increase in Review Rate: The campaign resulted in a fourfold increase in Google review frequency, significantly boosting the restaurant’s online visibility.

‍Enhanced Brand Image: The new logo, menu, and table stand established a premium brand identity, resonating with customers and elevating Faryab Restaurant’s reputation.

Green Hills Illustration

Hills: The green hills symbolize the landscape of Faryab province, connecting the logo to the restaurant’s namesake and evoking the natural beauty of the region.

Colors

Colors: The red, black, and green colours represent the Afghanistan flag, honoring the restaurant’s cultural heritage and adding a vibrant, nationalistic touch.

Geometric Patterns

Geometric Patterns: Inspired by Afghan kallins (traditional rugs), the red geometric patterns add cultural depth, reflecting Afghan artistry and craftsmanship.

Table Stand Design

Design: The table stand features a clean, inviting design with a QR code that directs customers to leave a Google review, making it easy and accessible.

‍Strategy: Includes a weekly giveaway, where one reviewer wins a free Uzbeki Palaw, incentivizing reviews and boosting engagement.

‍Trifold Menu Design

Colours: The menu incorporates the Afghanistan flag colours (red, black, green), along with white and shades of orange.

‍Illustrations: Features hand-drawn illustrations of iconic Afghani dishes like Uzbeki Palaw, Chainaki, Afghan bread, and the rolling hills of Faryab.

‍Photos: high-quality photos of menu items, giving customers a visual taste of the dishes offered.

Faryab Restaurant